Annie Leonard using “rules change” framing

Annie Leonard, originator of the “Story of Stuff” series of policy videos, is using the “change the rules of the game” frame to describe her latest work.

Story of Solutions

“Just like a game, our economy was designed by people to get everybody to play by certain rules and like a game it comes with instructions telling us what the goal is,” Leonard says in a preview of The Story of Solutions, out Oct. 1. “And that goal is more.”

She adds: “Five years ago, when we made The Story of Stuff we started building a community of people who sensed that something was really wrong with this old game. We agreed there was a problem. Now it’s time to build the solutions. Solutions that won’t just change a few of the rules, but will change the entire game.”